Marketing Manager

£35,000 - £40,000

Job Description

Our Castle Donington based client are looking for a Marketing Manager to join their team. They are looking for a well rounded Marketer with ideally 5 years experience in B2B marketing. Someone ambitious and experienced who can work closely with the commercial teams to provide effective sales support strategies in a fast-paced market.

Marketing Manager - The Role:
  • In conjunction with the Marketing Director, developing and implementing a programme of strategic and tactical activity for relevant business units
  • Pro-actively developing a strong awareness of markets and product, monitoring of trade press, and competitor activity
  • Contributing to the development of SEO and PPC strategy, and digital campaigns, monitoring and reporting on the performance of these campaigns including analysis of Google Analytics and other digital reporting tools
  • Using CMS, editing and creating content and page creation for Word Press websites
  • Working closely with Commercial teams to identify promotional or lead generation opportunities and executing relevant campaign activity
  • Identifying case study content and news stories, writing and distributing content, and forging relationships with trade publications to generate editorial coverage
  • Contributing to the development of business unit profile on various social media platforms, writing and scheduling content and supporting commercial teams in raising both corporate and individual profiles
  • Managing exhibitor presence at trade shows, including booking exhibition presence, leading on development of concept for show presence, and project managing the run up to the show
  • Copywriting content for brochures, sales collateral, and presentations, and contributing to the development of tender submissions
Marketing Manager - The Candidate:
  • Educated to degree level or equivalent, and possess 5+ years’ experience in a B2B environment with a strong sales focus.
  • Experience of lead generation for B2B business including management of SEO and PPC
  • Experience of using Wordpress website CMS
  • Experience of managing budget, tracking and recording spend
  • Experience of using CRM for lead generation and reporting (ideally Hubspot or similar)
  • Experience of strategy development and application;
  • Experience of working with suppliers, media and publishers
  • Experience of email software packages
  • A willingness to travel if required (Full Clean Driving Licence).